I Am Truly Humbled By These
Jim Furlong helped me find a wonderful home for purchase in the Live Oak area of Santa Cruz this fall. This was my first home purchase in California and Jim made the process as stress-free as it could be. From the moment we went out looking at open houses it was clear to me that Jim was listening to my concerns and was responsive. He is knowledgable about the market and the area. He only showed me houses that matched what I had told him reflected my interests and budget. He listened, and when we found the "one," we both knew it. We found that house on the first day looking!
Jim went out of his way to get the offer submitted in a timely way, which I believe contributed to it being accepted. He was so helpful at every step, bringing each item to me as needed and explaining everything. Jim is reliable and efficient, as well as being very personable. I was just delighted to work with Jim and would do so again if I ever have the opportunity.
Halterman, Live Oak 
"Jim E. Charlton- Furlong is an absolutely top notch realtor !!! The best I've ever worked with. Excellent communication skills and follow-up. Went above and beyond at every step of the process. I would highly recommend Jim without reservation."
144 Palo Verde Ter, Santa Cruz, CA 95060
"Jim recently helped my husband and I buy our home and we couldn’t be more happy. His combined experience and professionalism was what ultimately sealed the deal in this tough market. I would highly recommend him if you are looking for a realtor!"
Jessica Devales
2220 S Rodeo Gulch Rd, Santa Cruz, CA 95062
When we found out that my husband’s acute leukemia had returned and he had just weeks to live, a call to Jim was one of the first calls my husband made. Jim had been a friend of my husband for many years, and my husband trusted him with our largest asset, and wanted to make sure that I had as little to worry about as possible during those final days, and after his passing. Although it had been our family home for over 10 years, the home had been rented for many years and was in significant disrepair. It took me over a year to be ready to handle the idea of selling the house. Jim stuck with me the entire time of grieving and indecision. He went above and beyond in every aspect, from recommending reliable contractors to cleaning, staging and showing the home. Not only was I proud to have been able to restore the home to its former quality, and a gem in the neighborhood; with Jim’s guidance, the house sold for far over what we would have been able to sell it for had I just decided to sell “as is”. Jim’s guidance and recommendations turned what would have been a likely “flip” or continued rental back into a property that attracted an owner who will live in the home and continue to add value to the owner-occupied neighborhood-a fact that I’m sure my friends and former neighbors truly value. I can’t say enough about how helpful Jim was in this situation. I truly could not have done any of this without him.
Elizabeth Gordon-Stoll
Santa Clara
Jim helped me every step of the way. He was knowledgable in what I needed to do to seek my home fast so I could buy my dream home. He helped me find and move into a storage unit so my home could be staged to sell. With his help my home sold in 6 days on the market. The process wasn't easy as I had to continue to live my life with 3 year old twins in the house but he made it seamless. I think Jim is kind and was always looking out for my best interest along the way. I would happily recommend him to others. I think he did a great job!
Jennifer White
My wife and I recently completed the sale of our home. Having been through this process a few times, and upon hearing countless stories from friends, we were not looking forward to the experience.  That we were pleasantly surprised is a gigantic understatement. Put another way, our realtor was incredible! Who is this "best-of-the-best " realtor?  JIM FURLONG.  It would take a tome to explain why, but we'll summarize it as best we can.  His judgment and technical expertise were excellent in every area: pricing, selling and negotiating strategies, choosing inspectors and repair folks, and closing issues. Every question or concern we expressed, he had already anticipated and taken care of. He was present and easily available: for weekly check-ins, for every inspection and repair, keeping tabs on every step, etc.  He priced it perfectly and we got our full asking price on the second day it was on the market.  The escrow closed in 30 days without a hitch, having identified a financially solid buyer. Perhaps his most important qualities are his finely honed interpersonal skills, and impeccable integrity. He has our heart-felt gratitude.
Carl & Linda Pearson
"JIm was our realtor during the process of purchasing our first home. He was great during every step of the way. He was there for us through the ups and downs and kept us positive. He listened to all of our needs and was able to guide us through unexpected challenges. His communication was excellent and kept us well informed. Jim went above and beyond for our family and was the key factor for us buying the perfect home!"
4607 Shauna Ct, Soquel, CA 95073
The Santa Cruz real estate market is very challenging.  This is why you need a well connected, informed and insightful agent.  Let's face it any agent can sell you a house but Jim will help you find the RIGHT house. No other real estate agent knows Santa Cruz better than Jim Furlong and that was an invaluable resource during the selection of our new home.  Jim forms strong relationships, really listens to his clients and goes above and beyond during the entire process.  We couldn't be happier with our purchase and working with Jim Furlong was a complete pleasure.
Jim & Erica Zoromski
Santa Cruz
In a market as challenging as Santa Cruz, it's great to know that people like Jim Furlong are out there. Not only does he understand the area, he has a deep understanding of the entire market. He was always available through the whole process with amazing follow through. Jim is just a fun and positive person work with. He has the right connections and relationships to make the process go as smoothly as possible. What's best is Jim really goes out of his way to put his client's needs first
Tim & Laura Knapp
Dear Jim, thank you from the bottom of our hearts…. for so much … patience, tolerance, perseverance, good advice, support, reassurance, friendship, gifts, ( recycled and new ) and for making our "dream” come true on Garden Street!
WE could of never done it without you, and I always knew you could do it!  You are a lovely person and I am grateful for everything. WE are lucky to have you as our neighbor and friend.
See you soon.
The Wahls

I am happy to write this review on behalf of Jim E. Charlton-Furlong. Luckily Jim
was there to help when I needed a realtor to handle a complex real estate
matter. Jim's unwavering support through all the twists and turns made the
whole experience less frightening. Thanks to his tenacity and thoroughness, the
matter resolved perfectly for all parties. I am grateful to have made the
connection with Jim E. Charlton-Furlong, a true real estate professional.



We highly recommend Jim to anyone looking to buy or sell a home. He has extensive
experience in the field and will help you with any and all aspects of
relocation. He not only has a warm, friendly and honest personality, but shows
much patience and support with difficult choices. He gets to know your
situation and proceeds to guide you thru all avenues of buying/selling. We
consider him very professional and adept in all aspects of the process. If we
stay in the area we will most definitely use his services again!




We highly recommend Jim! We were extremely impressed with his responsiveness and
he made us feel like we were his only client (even though we knew he was
involved with many clients at the time). Our sale wasn't a large $ one, but he
treated us like we were million$ clients. Jim is very knowledgeable of the real
estate ins and outs and active in what is happening in our area.




Jim was there for us anytime we needed him, and was able to answer any questions we
had. He was able to recommend a local handyman, gardener, and carpet cleaner
which helped a lot. We would highly recommend Jim as a realtor who was raised
in the area




Jim was there for us anytime we needed him. Was able to answer any questions we had. Was able to recommend local handyman, Gardener, carpet cleaner which helped a lot. We would highly recommend Jim as a realtor who was raised in the area 

Larry Garcia



Loan funded, final docs signed and sealed - - this girl got her dream house with her dream man in Rio Del Mar!  Thank you Jim E. Furlong - - you are awesome!  Thanks for paying attention, keeping me sane and helping make our vision come true. 
" During the 15 years I have known him, I have never been disappointed by Jim's work ethic and have marveled at his cheerful disposition.  Jim is a hard working, honest, capable, detail oriented young man who is always willing to go that extra mile.  There is no one I would rather have at my side when the chips are down, work needs doing and a schedule must be met.  I trust Jim, with no reservation, to do what he says and to do it well.
Josef L. Kopicka
Attorneys at Law
San Gabriel, California"


 You are insightful, knowledgeable and so always PRO-active!!! In everything you do....you see it through from beginning to end. You are caring, love people and overall want to PLEASE, always going the extra mile!!!! Always....
 Thank you for all you do!!!"

Cecile Bellito, Co-Owner Toadal Fitness, Santa Cruz County 
  " I have known Jim Furlong for more than 30 years. He is one of the most caring, supportive, and likeable people I know. His thoroughness is noteworthy and he is able to assist people in the most stressful of circumstances. Jim is admired by many, well respected and displays the highest degree of integrity. I highly recommend him"
John T. Collins, ll, MPH, Senior Vice Pesident, Shoreline Workforce Development Services, A Divcision Of Goodwill Industries of Santa Cruz, Monterey and San Louis Obipo Counties

Jim is the best. He is a great guy, with the perfect combination of smarts, knowledge, skill, and commitment. He knows the Santa Cruz area (and beyond) exceedingly well, and will work around the clock to help you buy or sell your property.Jan Klingner
Professor, University of Colorado at Boulder
Owner of a Townhouse in Aptos

"Jim Furlong is what very few are: honest, loyal, and a person of integrity. Jim puts his clients needs above his own, always goes the extra mile, and always puts in that extra effort. He makes the process enjoyable and delivers! I recommend him highly."  
Joe Berney, Board, Swift Work Group International; Principal, Renewable Energy Products and Services
"JimE is a jewel. We met 25 years ago. He is a man who always treats others the way he would like others to treat him, cares deeply about friends and family, and follows through on his commitments."
Don Klingnor , Distinguished Professor, School of Public Affairs, University of Colorado


Jim displays the trust we put in our vendors to the point of a trusted partnership. He continues to exhibit integrity in his business relationships and has earned the trust associated with our prime vendor agreement as an organization.

Jim is a gentleman at all times and for this and his above attributes, I will continue to put my trust in his skills for use in our organization.



 Gary L. Ruppal

Director, Materials Management

Palo Alto Medical Foundation – Santa Cruz



Property Owners, Homebuyers, Investors - Let me ask you something. Doesn't local knowledge, attention to detail, and hard work mean everything in the most significant investment you make? In my 30 plus years in transactional real estate, I can say that Jim brings the same professional attributes that I'm sure put you in the position to make a careful choice in your Realtor...
He's the right fit in Santa Cruz real estate. 
Laurence K. Bowser